Last updated: June 2026. Disclosure: this post contains affiliate links. If you sign up through them I may earn a commission at no extra cost to you. Kit (formerly ConvertKit) is the platform I run my own newsletter on.
Kit prices by the number of subscribers on your list across three plans: a free tier up to about 10,000 subscribers, Creator from roughly $15 a month, and Creator Pro from about $29. Within each paid plan the monthly price climbs as your list grows, so two creators on the same plan can pay very different amounts. This guide gives you the real numbers, shows where the price jumps, and helps you pick the plan that fits where you are now.
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What does Kit cost?
Kit runs three plans. Starting prices below reflect the smallest subscriber tier at the time of writing. Confirm the live number for your exact list size, because the per-subscriber scaling is where your real cost lives.
| Plan | Starting price | Subscriber cap | Who it fits |
|---|---|---|---|
| Free | $0 | Up to ~10,000 | New creators starting a list |
| Creator | ~$15/mo (annual ~$9) | Scales with list | Creators ready to automate |
| Creator Pro | ~$29/mo (annual ~$25) | Scales with list | Serious newsletter operators |
What the Free plan includes
Kit’s free plan covers a real newsletter for months. You get unlimited sign-up forms and landing pages, unlimited broadcasts, the ability to sell digital products and subscriptions, and one basic automation. It does not include the visual automation builder, automated email sequences, third-party integrations, or free list migration. Those are the features you start wanting once your list gains traction, which is the natural cue to upgrade.
What Creator unlocks
The Creator plan turns Kit into a growth engine. You get the visual automation builder, unlimited email sequences, third-party integrations, and free migration from another platform. For most solo operators this is the plan I point them to.
What Creator Pro adds
Creator Pro layers on the features that matter once your newsletter earns money: the Kit recommendation network for organic growth, advanced reporting, subscriber scoring so you can see your most engaged readers, and Facebook custom-audience syncing. Pick it once email is a core revenue channel. Skip it while you are still finding your footing.
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How price scales with your list
On the paid plans your bill steps up at subscriber thresholds. As a rough guide on Creator: a few hundred subscribers cost the entry price, around 1,000 subscribers run in the high $20s a month, 5,000 subscribers land in the $70s to $80s, and 10,000 sit near $100 to $120 before climbing further. Two things follow from that. Pruning cold, never-opening subscribers lowers your bill and improves deliverability at the same time. And when you compare Kit to a flat-rate competitor, run the numbers at your projected 12-month list size, not today’s.
Annual vs monthly
Annual billing saves about two months over the year. Pay annually once you are committed to email as a channel. Pay monthly for a quarter while you confirm your open and click rates justify it, then switch.
Is Kit worth the price?
For creators, yes. Kit is built around the way a creator thinks: subscribers, tags, sequences, and simple commerce, rather than the list-and-campaign model of older tools. The automation builder is a pleasure to use, deliverability is strong, and the free plan lets you start with zero risk. Look elsewhere if you need heavy templated newsletter design, or you run an e-commerce store that lives on product-feed automations. For a writer, ghostwriter, coach, or small business running a content-led newsletter, Kit is hard to beat.
How I use Kit
My setup stays simple: a welcome sequence that introduces new subscribers to my best work, tags that separate audience members from prospects, and a weekly broadcast. I narrate each issue and attach the audio, and the visual automation builder routes people based on what they click. It took an afternoon to build and it runs itself.
Frequently asked questions
Is ConvertKit the same as Kit?
Yes. ConvertKit rebranded to Kit. Same company, same product, same account, new name and look.
Is the Kit free plan really free forever?
Yes, up to its subscriber cap. There is no trial clock. You can run a real newsletter on it, then upgrade when you need automations or integrations.
Does Kit charge for cold subscribers?
Pricing is based on active subscribers, so cleaning out cold contacts lowers your cost and improves deliverability.
Can I move my list to Kit for free?
Paid plans include free migration assistance from another email platform, which removes most of the friction of switching.
Pick your plan
Start on the free plan, move to Creator the moment you want real automations, and graduate to Creator Pro once your newsletter is an asset worth optimizing. Price the paid plans at your future list size, because that is where the cost lives.
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Related: my full Kit review, ConvertKit vs Mailchimp, ConvertKit vs Beehiiv, and the best Kit alternatives.