CPG Product Photography That Moves Inventory
When a product sits on a shelf between 50 competitors, the difference between a sale and a pass is usually 2 seconds. That’s how long a shopper’s eye stops. CPG product photography either captures that moment or it doesn’t. Consumer packaged goods demand specific technical and creative approaches. A headshot lights the human face. Real […]
Jewelry Product Photography: Tips for Capturing Shine and Detail
Jewelry is one of the most technically challenging product categories to photograph. It’s small, highly reflective, and needs to look luxurious in a two-dimensional image. Customers buying jewelry online are making emotional purchases based almost entirely on how the piece looks in photos — they can’t touch it, try it on, or see how it […]