I’m Lars Miller, a commercial photographer based in Delray Beach, Florida. I photograph canned and bottled drinks, cocktails, and THC and hemp beverages for brands that sell online, on the shelf and on menus. You get clean product images for listings and retailers, plus lifestyle images that show who the drink is for.
Who Beverage Photography Is For
- New beverage brands launching a first product and needing a full set of images for a website, retailers and social media.
- Established brands adding flavors, refreshing packaging or updating listing images.
- THC, hemp and functional beverage brands that need images they can use on their own site, retail menus and wholesale decks. See THC and CBD product photography.
- Bars, hotels and restaurants that need cocktail and drink images for menus, delivery apps and social media.
Beverage Product Photography
Cans and bottles are some of the hardest products to photograph well. They are curved and reflective, labels wrap out of view, and glass shows every fingerprint. For product images I control the reflections so the label stays readable, keep the angle and scale consistent across every flavor, and shoot on a clean white background so the set works on your website, Amazon and retailer portals.
White-background beverage images are $90 per final edited image with a 10-image minimum. Full details are in my product photography pricing guide.
Lifestyle Beverage Photography
A product image answers “what is it?” A lifestyle image answers “is it for me?” These are the photos of your drink in someone’s hand, in a cooler at the beach or on the table at game night, and they do most of the work on social media, ads and your home page. See the High Spirits lifestyle shoot for a full example.
Styled lifestyle images are $400 per final edited image. For larger sets, a half-day session is $1,500 and a full Content Day is $2,800.
Cocktail and Prepared Drink Photography
Prepared drinks are shot fast, because ice melts, foam drops and garnishes wilt within minutes. I plan the glassware, garnish and background for each drink before it is poured, so every one is photographed at its best. Cocktail and prepared beverage sessions start at $800 and cover 8–12 drinks.
For technique and styling ideas, see my guide to cocktail and drink photography. For full menu shoots, see restaurant photography.
How a Beverage Shoot Works
- Plan. We agree a shot list and where each image will be used, so every image is framed for its job.
- Send your products. Send two or three units of each flavor and pick the cleanest labels.
- Shoot. Product work is shot in my home studio, on location, or in a larger studio space when the set calls for it. Local brands can drop products off, and brands anywhere in the US can ship their products to me.
- Delivery. You receive edited, high-resolution images with a commercial use license for your website, social media and marketing.
Free download
Product Photo Shot List & Budget Worksheet
Plan your product shoot before you book it: a shot list by product, the image types you need and a budget worksheet with real starting prices.
Beverage Photography Pricing
| Service | Starting price |
|---|---|
| White-background product images | $90 per final image (10-image minimum) |
| Styled lifestyle images | $400 per final image |
| Cocktail and prepared drink session (8–12 drinks) | From $800 |
| Half-day session (up to 4 hours) | $1,500 |
| Full-day Content Day | $2,800 |
Extended usage such as paid ads, packaging and print campaigns is quoted separately. See commercial photography rates for how licensing works.
Get my guide, collections and pricing
Share a few details and my Product & Brand Photography Guide lands in your inbox in minutes: recent work, how I plan with you, and the collections clients choose. Book a 15-minute call from the guide and you’ll have a written proposal within one business day.
Trusted by Protis Global, The Ray Hotel, E1011 Labs, High Spirits, Herbal Profiles and Third Place Coffee Lounge. See recent work
Where I Work
I’m based in Delray Beach and work with beverage brands across South Florida, including Boca Raton, West Palm Beach, Fort Lauderdale and Miami. Clients include Protis Global, The Ray Hotel, E1011 Labs, High Spirits, Herbal Profiles and Third Place Coffee Lounge.
Beverage Photography FAQ
How much does beverage photography cost?
White-background beverage images are $90 per final edited image with a 10-image minimum, and styled lifestyle images are $400 each. Cocktail and prepared drink sessions start at $800 for 8–12 drinks. A half-day session is $1,500 and a full day is $2,800.
Can you photograph THC and hemp beverages?
Yes. I photograph THC, hemp and CBD beverages regularly. Meta and Google restrict ads for many of these products, so most brands use the images on their own website, retail menus, wholesale decks, email and organic social media.
Do I need to be in South Florida?
No. Brands anywhere in the US can ship products to me for white-background and styled product images. Lifestyle shoots with people and locations take place in South Florida.
How many units should I send?
Send two or three units of each flavor or size, and choose the ones with the cleanest labels. Spare units cost less than retouching a dented can.
Do you shoot video as well?
I shoot simple talking-head video such as founder messages and testimonials myself. For product and brand video I work with a videographer partner alongside the photo shoot.
