Looking for straight numbers instead of “it depends”? This is my product photography price list for 2026 — the same rates I quote brands every week from my South Florida studio. Most projects land between $25 and $150 per image, and full-day shoots top out around $4,000. Here is the quick-reference list, followed by what moves each number up or down.
Product Photography Price List at a Glance
- White background / e-commerce (simple products): $25–$75 per image
- White background (reflective or complex products): $75–$150 per image
- Flat lay photography: $50–$200 per image
- Lifestyle product photography: $75–$300 per image
- Specialty & regulated products (cannabis, THC, CBD): from $75 per product
- E-commerce package (10–20 images): $300–$1,200
- Bulk e-commerce (50+ SKUs): $20–$40 per image
- Half-day shoot (4 hours, 15–30 final images): $800–$2,000
- Full-day shoot (8 hours, 30–60+ final images): $1,500–$4,000
What Each Line Item Includes
White background images are the clean, distraction-free shots required by Amazon, Shopify, and most marketplaces. Pricing includes professional lighting, basic retouching, and files sized for your platform. Reflective surfaces, glass, and multi-component products take longer to light, which is why they sit at the higher end of the list.
Flat lay photography — the overhead, bird’s-eye view — is the go-to format for food, beauty, fashion accessories, and subscription boxes. The price reflects the styling time: arranging products and props so the frame looks effortless takes real setup work.
Lifestyle images show your product in the real world — on a kitchen counter, in someone’s hands, at a coffee shop. They cost more because they involve locations, styling, and sometimes models, but they consistently outperform studio shots on social media and in ads.
Regulated products like cannabis and THC goods carry compliance requirements that affect how they can be styled and shown. My cannabis product photography guide covers what dispensaries and brands need to know before a shoot.
Per-Image vs. Package vs. Day Rate: Which Saves You Money
Per-image pricing makes sense up to roughly a dozen products. Once you need 10–20 images, packages bring the effective rate down — a $300–$1,200 package nearly always beats one-off pricing. At 50+ SKUs, bulk rates of $20–$40 per image apply because setup costs get spread across the whole catalog.
Day rates work differently: you are buying time, not images. A half-day produces 15–30 finished images and a full day 30–60+, which makes day rates the best value for brands that need a steady stream of content across product lines, seasons, and campaigns.
What Moves Prices Up or Down
Three things drive most of the variation on this list: complexity (reflective, intricate, or multi-part products take longer to light), usage (standard web licensing is included, while broad advertising rights cost more), and volume (more images per shoot means a lower rate per image). Rush turnaround adds a premium with any photographer.
Get an Exact Number for Your Project
This list covers the common cases, but the fastest way to budget is a real quote. For the full breakdown of how each rate is built — including 360 spins, Amazon listing sets, and what to ask before booking — read my complete product photography pricing guide or the Amazon product photography pricing breakdown. Ready for a number specific to your products? Get in touch and tell me what you are shooting.