I’m Lars Miller, a commercial photographer based in Delray Beach, Florida. I photograph packaged food and drink products for brands that sell online, through retailers and on marketplaces. That means clean product images buyers and retail portals accept, and styled images that make people hungry.
What Food Product Photography Covers
- Packshots: front, back and angled images of each product on a white background, with the label and nutrition panel readable.
- Group and range shots: every flavor or size together, in a consistent order and scale.
- Styled and ingredient shots: the product with the ingredients, surfaces and props that tell its story.
- In-use and lifestyle images: the product being opened, poured, served or shared.
- Detail shots: texture, seals, closures and the product out of the pack.
Packshots for Retail and E-commerce
Retail buyers, distributors and marketplaces all ask for the same thing: accurate, consistent images on a clean background. Bags crease, film reflects and jars pick up every light in the room, so the work is in shaping the pack and controlling reflections until the label reads cleanly. Colors are matched to the real packaging so the photo matches what arrives on the shelf.
White-background images are $90 per final edited image with a 10-image minimum. Selling on Amazon? See Amazon product photography for full listing sets.
Styled and Lifestyle Food Images
Packshots get you listed. Styled images get you chosen. For these I plan the surface, props and ingredients around your brand, and shoot the product the way your customer will meet it: on a counter, in a lunchbox, on a picnic table or in someone’s hand. Styled lifestyle images are $400 per final edited image.
Food Product Photography vs. Restaurant Photography
They are different jobs. Food product photography is about a packaged item that has to look identical in every image and match the label. Restaurant photography is about plated dishes, the room and the people. If you need menu and dining-room images, see restaurant photography or food photography in South Florida. For drinks, see beverage photography.
How It Works
- Plan. We agree a shot list by product and where each image will be used.
- Send your products. Send two or three units of each item and pick the cleanest packs. Tell me about anything perishable or frozen so the shoot is timed around it.
- Shoot. Product work is shot in my home studio, on location, or in a larger studio space when the set calls for it. Local brands can drop products off, and brands anywhere in the US can ship their products to me.
- Delivery. You receive edited, high-resolution images with a commercial use license for your website, social media and marketing.
Free download
Product Photo Shot List & Budget Worksheet
Plan your product shoot before you book it: a shot list by product, the image types you need and a budget worksheet with real starting prices.
Food Product Photography Pricing
| Service | Starting price |
|---|---|
| White-background product images | $90 per final image (10-image minimum) |
| Styled lifestyle images | $400 per final image |
| Half-day session (up to 4 hours) | $1,500 |
| Full-day Content Day | $2,800 |
Extended usage such as paid ads, packaging and print campaigns is quoted separately. Full details are in my product photography pricing guide, and the wider picture is on the CPG product photography page.
Get my guide, collections and pricing
Share a few details and my Product & Brand Photography Guide lands in your inbox in minutes: recent work, how I plan with you, and the collections clients choose. Book a 15-minute call from the guide and you’ll have a written proposal within one business day.
Trusted by Protis Global, The Ray Hotel, E1011 Labs, High Spirits, Herbal Profiles and Third Place Coffee Lounge. See recent work
Clients include Protis Global, The Ray Hotel, E1011 Labs, High Spirits, Herbal Profiles and Third Place Coffee Lounge.
Food Product Photography FAQ
How much does food product photography cost?
White-background food product images are $90 per final edited image with a 10-image minimum, and styled lifestyle images are $400 each. A half-day session is $1,500 and a full day is $2,800.
How many images does a food product need?
It depends on where you sell. A typical set is a front and back packshot for each item, one group shot of the range and a few styled or in-use images for your website and social media. Marketplaces such as Amazon have their own image slots to fill.
Can I ship my products to you?
Yes. Brands anywhere in the US can ship products to me. Send two or three units of each item, and let me know in advance about anything perishable or frozen.
Do you photograph restaurants and plated food too?
Yes, as a separate service. Restaurant photography covers plated dishes, drinks, the room and your team.
Can I use the photos in paid ads and on packaging?
Your quote includes a commercial use license for your website, social media and marketing. Paid ads, packaging and print campaigns are extended usage and are quoted separately.